Although a Multipla 600, a rudimentary postwar people mover, is hardly an icon of European chic. Perhaps the appeal for Apple would be in Fiat style, and believe it or not, Apple's top-secret car undertaking, "Project Titan," is rumored to have imported a 1957 Fiat to some mysterious end. This one is a doozy, even from Marchionne. would be better served working with an established manufacturer than trying to build a car on its own, and the Italian-American company would be well-suited, according to Marchionne, who says he owns every kind of product Apple makes. Given the complexity of auto manufacturing, Apple Inc. It often indicates a user profile.įiat Chrysler Automobiles NV Chief Executive Officer Sergio Marchionne, who describes himself as an “Apple freak,” is keen to partner with the technology giant on building a car. Account icon An icon in the shape of a person's head and shoulders.
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